The Cheesecake Shop is Awarded Top 10 for Brand Category
The Cheesecake Shop are delighted to announce that our very own franchisees voted us above the industry benchmark in all areas of the ‘Brand’ category in this year’s topfranchise awards by SEEK Business and 10 THOUSAND FEET. The ‘Brand’ category questions relate to the strength of our brand in the marketplace, our brand positioning, how well we drive our brand through online marketing channels, how well we communicate with our franchisees about marketing activity and more.
The topfranchise awards recognises the activities and achievements of Australian franchisors, with award winners determined based on the satisfaction of their franchisees. Each year, more than 1,500 Australian franchises participate in a comprehensive survey conducted by specialist researchers at 10 THOUSAND FEET and the number one market place for buying a business, SEEK Business.
Head of Intelligence for topfranchise.com.au and 10 THOUSAND FEET, Ian Krawitz says, “For the Top 10 award winners, there is a huge amount of effort that goes on behind the scenes to give their franchisees the best chance of success. The Topfranchise Award winners recognise there are critical pillars in the relationship they have with their franchisees, such as support, marketing, brand, lifestyle, expansion opportunities and passion.
The best franchisors listen to their franchisees needs and see their role is to support franchisees to deliver an amazing customer offer every day and support franchisees to have strong businesses.”
Keeping franchisees top of mind is a key factor to the brand’s success as National Marketing Manager Avril-Summer Cusack says,
“Our Marketing team is thrilled to see that our Franchisees value our hard work. We see our Franchisees as our #1 customer; if we have passionate and happy franchisees, it will flow through to the end customer.”
The Cheesecake Shop has become a much loved brand in Australia for over 25 years and in New Zealand over the last 23 years. The value of delivering a strong brand to the marketplace is an important factor in achieving financial value as Managing Director Ken Rosebery comments,
“The strength of our brand is essential to a long term relationship with our franchisees. Not only does a strong brand help our franchisees grow their sales and retain customers, it is also incredibly valuable when it comes time for a franchisee to sell their business. Our strong brand is highly valued by new franchisees as it communicates the strength and reliability of our offering which is ultimately reflected in a high return on their investment. It is very satisfying to know that we are delivering value to our franchisees in all areas of our brand building activities.”
The Cheesecake Shop looks forward to continuing to innovatively deliver a strong brand to the Australian and New Zealand marketplace.