2018: The Cheesecake Shop's Year of Cheer

2018: The Cheesecake Shop’s Year of Cheer

The Cheesecake Shop has declared 2018 The Year of Cheer and has a number of fun initiatives and customer promotions lined up to spread Cheer across Australia and New Zealand.

The brand is kicking off the year with the release of a mini-feature video on Australia Day showcasing the stories of their best franchisees which aims to remind us all that, no matter what our backgrounds, we all have our own Australian story. The mini-feature portrays many heart-warming moments and has plenty of the infamous Aussie tongue-in-cheek that the Australian public will connect with on many levels.

The Cheesecake Shop will soon be announcing its Community Group Recognition Program which aims to say thanks and spread cheer to millions of volunteer and community workers across a range of fields such as Nursing, Fire Service, Education and many more. The program will offer certain groups a 10% discount on any purchase in-store.

Things are heating up in the bakery for Valentine’s Day with the anticipated release of a tempting new range of individual desserts which are set to seduce your taste buds and leave you with the ultimate question – to share or not to share?

The Cheesecake Shop will have consumers hopping into their bakeries this Easter with an amusing way to win some serious dollars off your favourite cakes for the Easter Long Weekend.

The hunt is also on this Mother’s Day to find Australia and New Zealand’s best mum, not to mention exciting mini getaways to be won in May.

June will mark the brand’s first official celebration of all things Cheesecake with competitions, giveaways, the introduction of some delicious new products and the return of old favourites.

And that’s only the first 6 months!

“The next six months are set to be a busy and fun time for the organisation. It is important that we remind ourselves that we are in the business of spreading cheer one cake at a time. We are lucky to be a part of so many people’s birthdays, family gatherings and special moments and we want to spread as much cheer as possible this year”, says General Manager of Marketing and Operations, Peter Dable.