The Cheesecake Shop Launches Burger, Fries & Beer Combo
The Cheesecake Shop is excited to announce its limited edition Father’s Day Mini cakes, which follow the success of the ‘Couples Cake’ that delivered record sales for the business across both the Australian and New Zealand national markets on Valentine’s Day.
The new smaller-sized ‘Mini’ cake serves just 2-4 people, so a single cake is ideal for smaller occasions while multiple Mini cakes are perfect for satisfying varying cake preferences at larger celebrations.
“There is no such thing as a ‘typical’ family size anymore and our customers have told us that they want to enjoy their favourite cake more frequently for smaller celebrations too, like intimate family gatherings and dinner parties with friends”said Marketing Manager, Avril-Summer Cusack.
“We aim to delight our customers so we are consistently refining our product offering to meet their shifting needs. We suspect our new novelty Burger & Beer Mini cakes will delight dads who are being celebrated in all kinds of family formats this Father’s Day; a single Mini cake is ideal for intimate celebrations with just 2-4 people, while say ‘3 Burgers & a Beer’ will comfortably satisfy larger celebrations of 8-16”.
Facebook has been one of the main digital platforms to launch the Father’s Day Mini Cakes and the response has been very positive to date:
– Australia: https://www.facebook.com/thecheesecakeshop
– New Zealand: https://www.facebook.com/thecheesecakeshopNZ
The Mini cakes are baked and decorated in store by Artisan Franchisees which set The Cheesecake Shop apart from many other cake retail stores and other cake offerings available on the market for Father’s Day.
Peter Dable, General Manager of Operations says,
“We take every opportunity to provide products that are relevant to consumers and improve our networks skill set. There is a growing trend towards smaller cakes for smaller occasions and as a brand we look forward to launching more products that continue to set us apart from the rest of the pack.”
The limited edition Father’s Day range includes:
– Burger Cake with Fries: A chocolate sponge patty, layered with coloured icing cream, all in a soft white “burger” sponge bun topped with roasted peanuts. Comes with a side of cake fries;
– Beer Mug Cake: A white sponge layered and coated in icing creme and topped with an icing creme head.
The Father’s Day novelty mini cakes must be pre-ordered online or in store with 5 days’ notice. At this stage the Father’s Day range will only be available for a limited time across Australia and New Zealand, until 3 September 2017.