Welcome to a World of Cakes
A Message From The CEO
Credibility and Scale Everywhere You Turn.
The Cheesecake Shop are proud to be two-time winners of the Australian Established Franchisor of the Year award, which is awarded by the Franchise Council of Australia (FCA), the peak body representing Australia’s $140 billion dollar franchise sector. Our most recent claim to the coveted title was awarded in December 2020.
“FRANdata congratulates The Cheesecake Shop on being recognised as an outstanding performer (5 star) through the Australian Franchise Rating Scale™, one of only ten Australian franchise systems to have achieved this honour since the scale was introduced in 2019 and the first in the Food Category.” - FRANdata 2020
The Market Leader in Cake and Desserts for Nearly 30 Years
Nobody else matches our scale because we have a winning formula that keeps both our customers and our franchisees coming back for more. Our Franchisees serve nearly 5 million customers every year with annual sales now over 155 Million Dollars. We have been operating for more than thirty years and over 90% of consumers recognise our brand. A sophisticated and professional marketing and operations team ensure our products, standards and baking processes are first class.
Satisfied and Profitable Franchisees
More than a quarter of stores are operated by a franchisee that owns two or more stores. Franchisee satisfaction is regularly surveyed by The Franchise Relationship Institute and shows overall satisfaction significantly higher than other franchise systems. Franchisees are especially satisfied with their profitability and the support they receive from the franchisor.
Only Food Franchisor with 5-Star Rating
Independent rating agency FRANdata gave us the highest 5-star rating across a range of criteria, including franchisee financial performance, franchisee satisfaction, systems and quality assurance as well as training and support.
Talk with any of our Franchisees to find out why they chose The Cheesecake Shop.
Celebrations Are at the Heart of What We Do.
The Cheesecake Shop started in 1991 from a small family owned cake shop in Sydney. One generation later and The Cheesecake Shop has grown into a household name with over 220 stores across Australia and New Zealand.
Our purpose is to help families, friends, communities and workplaces celebrate life’s events. Whilst so much has changed at The Cheesecake Shop since 1991, that guiding purpose has remained. Through our franchisee network, we bring celebrations to life by producing delicious cakes baked fresh in store with great service, all from convenient suburban locations.
Our founder drew on the support of his family to open the first store. The concept of support for store owners has remained with the business ever since and evolved with a professional management team available to assist franchisees to develop. Specialists in leasing, purchasing, operations, human resources, equipment, finance and marketing are ready to support every franchisees’ needs
Are You the Right Fit for Us?
What We’re Looking For
Whilst Baking & Decorating experience is not required, we have found the most successful Franchisees possess some key attributes:
Do You Like People?
You will be dealing with the public and will need to recruit and manage a small team of employees. You will not only need to be comfortable but also enjoy communicating with people. If that doesn’t sound like you then you may be better off with a franchise that isn’t customer facing.
Can You Care About the Details?
You will need to be conscientious and disciplined about following procedures. Customers expect their cake to be perfect every time, and we expect that you will maintain high standards of cleanliness, safety and presentation. You need to care. Of course, we will help you learn what to do, but you will need be the type of person that is diligent and cares about doing things well. Our brand success depends upon this and we cannot compromise.
Will You Be Hands-On?
You need to be in your store a lot. The shop’s generally do not work well if you expect to be a hands-off or part-time manager. Experienced franchisees with good people skills can reduce their hours, and in many cases purchase a second store, but this usually takes a few years.
Do You Have Family Support?
Many Franchisees have parents, siblings or children that work in the business with them. It’s not essential, but we know that family support will help you to be more successful.
“The HR support is truly amazing. Jermaine is understanding and very helpful in assisting me to maintain the best possible relationship with my staff. I can’t thank Jermaine enough for her assistance.”
— Aisha Chowan, Multi-Site Franchisee at Browns Plains & Forest Lake QLD
[2015 - present]
“Words can’t suffice to say how supportive Ryan Potts has been as my Field Team Manager. He has guided me through tough times and provided solutions for every obstacle I have crossed. He is a remarkable being whose selflessness has given me a platform to succeed.”
— Alpesh Kerai, Franchisee at East Victoria Park WA
[2014 - present]
“We are constantly impressed with the performance of the Marketing Team and are thankful that we have their expertise and help readily available to us to help fuel our goals for business growth.”
— Mandy and Gary Romana, Multi-Site Franchisees at Traralgon and Mount Waverley VIC
[2015 - present]
Available Locations
NSW/ACT
SA/NT
VIC/TAS
WA
QLD
New Zealand
I’m Keen and Want to Know More.
Your Personal Information
1. The information you have entered above, will be stored on our own and third-party servers and will be shared with The Cheesecake Shop franchisee for the purpose of processing your interest in the franchise. 2. By proceeding with the inquiry, you agree to this. For more information you can visit our privacy statement located at https://www.cheesecake.com.au/privacy-policy/