Tag: Franchisee

The Cheesecake Shop Middle East Expansion
Market Penetration: The Cheesecake Shop is Strong on the Home Front A brand’s penetration rate of their home market is a strong performance indicator for prospective master franchisors contemplating whether or not to take a leap of faith and invest in a brand that is entering a foreign market. The Cheesecake Shop’s results speak for itself in this regard with a strong track record in the brand’s home market – no leap of faith required. Currently The Cheesecake Shop sales equate to approximately $4 USD per capita in the brand’s...
The Cheesecake Shop Middle East Expansion
Can I Operate a The Cheesecake Shop if I have no Baking or Decorating Experience? “How on earth am I going to be able to produce those beautiful looking cakes? I have no experience in baking or decorating cakes whatsoever!” said many a franchisee. It might be surprising to know that this thought has weighed upon the shoulders of countless prospective franchisees when deciding if The Cheesecake Shop is the right franchise system for them. Our franchisees have come from all walks of life and professional backgrounds such as accountants, en...
The Cheesecake Shop Franchising Opportunities Dubbo
The Cheesecake Shop is Coming to Dubbo! In a recent survey conducted by The Daily Liberal asking local residents what retailers they would like to see come to Dubbo, The Cheesecake Shop was one of the more popular choices, prompting The Cheesecake Shop to add Dubbo to its Franchise Road Show in March. With the existing The Cheesecake Shop store in Tamworth achieving exceptional success for the brand in regards to sales performance and quality having recently won NSW’s Artisan of The Year award, The ...
The Cheesecake Shop New Franchisees
From Eye in the Sky to Icing on the Cake Pictured on the middle-left: Husband and wife duo, Rakesh & Raima Shah.  A pilot for over 30 years and a background in optical work, some might say the bakery was not an obvious choice for a career change for husband and wife duo Rakesh and Raima Shah. But the Shah’s might disagree with you there. Being a pilot, the fear of what might happen along with the concern for the welfare of his family always lingered in the back of Rakesh’s mind. So...
The Cheesecake Shop Temptations Range
The Cheesecake Shop Tempt with New Range of Dessert Cups and Tarts The Cheesecake Shop has unveiled their new range of treat size cheesecake dessert cups and tarts just in time for Valentine’s Day. It’s now a little easier to treat yourself at The Cheesecake Shop with their single serve continental cheesecake cups, available in Strawberry, Blueberry, Citron, Caramel, Chocolate, French Vanilla, Passionfruit and Double Choc. The flavours are the same used in their popular Continental Cheesecakes (with ...
The Cheesecake Shop New Franchisees
Best Friends In The Bakery Pictured above: Ravneet & Sobia on the far left in New Franchisee Training. Ravneet and Sobia have been best friends for 9 years and counting and now they are taking their friendship to the next level by partnering in business. Seeing their husbands’ business partnership flourish fueled their desire to invest into a business of their own where they can live out their passion of baking and decorating on a daily basis. With backgrounds in teaching and ...
The Cheesecake Shop Franchisees Australia Day
It’s All About the Franchisees at The Cheesecake Shop this Australia Day The Cheesecake Shop is kicking off the year with the release of a mini-feature video on Australia Day showcasing the stories of their best franchisees which aims to remind us all that, no matter what our backgrounds, we all have our own Australian story. The mini-feature portrays many heart-warming moments and has plenty of the infamous Aussie tongue-in-cheek that the Australian public will connect with on many levels.
The Cheesecake Shop New Concept Kiosk Store
The Cheesecake Shop Unveils New Store Concept The Cheesecake Shop opens brand new 15sqm compact kiosk bakery with plans to open 30 more stores within the next 36-48 months. The highly anticipated brand new concept store opened at Marketplace Leichhardt last week to excited local residents who were immediately impressed by the kiosk design and fit out and were wowed by the new Temptations range. The shop is a mere 15 square metres, which is a fraction of the size (and the rent)...
Debbie from The Cheesecake Shop Hervey Bay named as Franchisee of The Year 2017 The Cheesecake Shop has named Debbie Nielsen of local bakery The Cheesecake Shop Hervey Bay as their Franchisee of the Year for 2017! Set between the Gold Coast’s spectacular Broadwater and the Pacific Ocean at Sea World Resort Conference Centre, franchisee Debbie Nielsen accepted the award on behalf of herself and her entire Hervey Bay team. “I am still overwhelmed and honoured to have been nominated f...
The Cheesecake Shop Spreads Cheer Across WA With Free Slice Day The Cheesecake Shop held a Free Slice Day to spread cheer across all of our retail bakeries in WA on Saturday 16 September between 2-5pm WST. The event was promoted through The Cheesecake Shop’s main facebook page as well as through the various individual store facebook pages and through various online media outlets in WA which saw customers excitedly making plans to attend with friends to score themselves some free cheesecake. Key to running a smooth event...
The Cheesecake Shop is Awarded Top 10 for Brand Category The Cheesecake Shop are delighted to announce that our very own franchisees voted us above the industry benchmark in all areas of the ‘Brand’ category in this year’s topfranchise awards by SEEK Business and 10 THOUSAND FEET. The ‘Brand’ category questions relate to the strength of our brand in the marketplace, our brand positioning, how well we drive our brand through online marketing channels, how well we communicate with our franchisees about marketing activity...
New Bakery Now Open in Leopold VIC The newest addition to The Cheesecake Shop opened last week at the Gateway Plaza in Leopold Victoria, as part of the Plaza’s redevelopment. The Leopold bakery is operated by franchisee Donna Wood who also owns the nearby Geelong bakery.  The store has been open for under a week and has already received a good response with many customers saying that they had been waiting for some time for The Cheesecake Shop to come to Leopold. Donna first invested into The Ch...
Hear from The Cheesecake Shop’s Newest Franchisee’s We sat down with one of our newest franchisees Lakshani Wadumesthralage and talked all things cake, passion and business! How did your love for decorating start? From 2010, I knew I really wanted to be a cake decorator, so I completed a retail baking course at TAFE.  Keen to get into the industry, I applied for a cake decorating job at The Cheesecake Shop Endeavour Hills. Though unsuccessful, this didn’t deter me from cake decorating so I ...
The Cheesecake Shop Father's Day Fast Food Combo (Mini Cakes)
The Cheesecake Shop Launches Burger, Fries & Beer Combo The Cheesecake Shop is excited to announce its limited edition Father’s Day Mini cakes, which follow the success of the ‘Couples Cake’ that delivered record sales for the business across both the Australian and New Zealand national markets on Valentine’s Day. The new smaller-sized ‘Mini’ cake serves just 2-4 people, so a single cake is ideal for smaller occasions while multiple Mini cakes are perfect for satisfying varying cake preferences at larger celebratio...
Customers Flock to The Cheesecake Shop for Free Slices The Cheesecake Shop Spearwood and Myaree held a free slice day on Saturday 29 July to spread a little cheer for National Cheesecake Day. The event was promoted on Facebook and customers responded with excitement in the lead up to the event by tagging their friends, some of whom had lined up in anticipation on the day to receive a delicious free slice of cheesecake. This event saw over 800 slices given away. Ben Rijavec who has been the Franchisee of The Che...
Customers Can Now Treat Themselves More Often The Everyday Delights product range offers an ‘everyday’ alternative to our standard range of cakes such as cheesecakes, mudcakes and tortes. Most people reserve consumption of such cakes for special occasions and wouldn’t necessarily see it as an option for an everyday setting such as afternoon tea or a family dinner on a weekday night. This range has been created in response to consumer demand for healthier or lighter options which reflect a growing trend to...

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