Customers Can Now Treat Themselves More Often
The Everyday Delights product range offers an ‘everyday’ alternative to our standard range of cakes such as cheesecakes, mudcakes and tortes. Most people reserve consumption of such cakes for special occasions and wouldn’t necessarily see it as an option for an everyday setting such as afternoon tea or a family dinner on a weekday night.
This range has been created in response to consumer demand for healthier or lighter options which reflect a growing trend towards living a healthier lifestyle and making more discerning choices when it comes to what consumers are putting in their mouths. The Everyday Delights range also capitalises on market opportunities in the ‘non-occasion’ cake consumption category (Ehrenberg Bass 2016).
The Everyday Delights range consists of much loved consumer favourites which join the range in a revamped version including the Pavlova, Carrot Cake and Fruit Flan. The Apple & Pear Cake which is also flourless is completely new to the range. The Cheesecake Shop is delighted to introduce a Gluten Free Carrot & Orange Cake providing and additional option for those with a Gluten Free Diet alongside our Gluten Free Chocolate Cake both of which are endorsed by Coeliac Australia & New Zealand. And of course this range wouldn’t be complete without our Lemon Meringue done our way. Less sugar, flourless mixes, low or no gluten, free range eggs, fresh fruit and nothing artificial are the key stone features which set our Everyday Delights range a part from our other product offerings.
Consumers have responded extremely well to the new range and this has been reflected in the increase in category sales. General Operations Manager Peter Dable says,
“We have seen an immediate increase in sales within the category, in particular with our flourless Apple and Pear Cake and our Carrot Cake. Franchisees have heard positive feedback from customers too. Given its growing popularity, The Cheesecake Shop is considering introducing some new flavours in the months to come.”
Check out the Everyday Delights range here: