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Debbie from The Cheesecake Shop Hervey Bay named as Franchisee of The Year 2017 The Cheesecake Shop has named Debbie Nielsen of local bakery The Cheesecake Shop Hervey Bay as their Franchisee of the Year for 2017! Set between the Gold Coast’s spectacular Broadwater and the Pacific Ocean at Sea World Resort Conference Centre, franchisee Debbie Nielsen accepted the award on behalf of herself and her entire Hervey Bay team. “I am still overwhelmed and honoured to have been nominated f...
The Cheesecake Shop Spreads Cheer Across WA With Free Slice Day The Cheesecake Shop held a Free Slice Day to spread cheer across all of our retail bakeries in WA on Saturday 16 September between 2-5pm WST. The event was promoted through The Cheesecake Shop’s main facebook page as well as through the various individual store facebook pages and through various online media outlets in WA which saw customers excitedly making plans to attend with friends to score themselves some free cheesecake. Key to running a smooth event...
The Cheesecake Shop is Awarded Top 10 for Brand Category The Cheesecake Shop are delighted to announce that our very own franchisees voted us above the industry benchmark in all areas of the ‘Brand’ category in this year’s topfranchise awards by SEEK Business and 10 THOUSAND FEET. The ‘Brand’ category questions relate to the strength of our brand in the marketplace, our brand positioning, how well we drive our brand through online marketing channels, how well we communicate with our franchisees about marketing activity...
New Bakery Now Open in Leopold VIC The newest addition to The Cheesecake Shop opened last week at the Gateway Plaza in Leopold Victoria, as part of the Plaza’s redevelopment. The Leopold bakery is operated by franchisee Donna Wood who also owns the nearby Geelong bakery.  The store has been open for under a week and has already received a good response with many customers saying that they had been waiting for some time for The Cheesecake Shop to come to Leopold. Donna first invested into The Ch...
The Cheesecake Shop Opens in Gungahlin ACT The Cheesecake Shop opened a new retail bakery at the end of July in Gungahlin ACT, bringing their total number of sites in the ACT to 5. Sunny Saghir is highly experienced at multi-unit franchising with The Cheesecake Shop, owning various stores across a period spanning over 13 years. He waited eagerly for 3 years for TCS to secure the perfect site in the ACT, choosing the site at Gungahlin not only for its proximity to his current store Dickson, but also due...

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