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The Cheesecake Shop Free Cup Day
The Cheesecake Shop to attract over 100,000 new customers to their stores for Free Cup Day 2018 The Cheesecake Shop is celebrating its inaugural National Cheesecake Month by giving away over 100,000 cheesecake dessert cups on 23 June between 2-5pm at all their bakeries in Australia and New Zealand. Following the resounding success of Free Slice Day in 2017, The Cheesecake Shop has upped the ante this year with its own version of a deconstructed Cheesecake Dessert Cup and is also extending the promotion to its New Zealand bakerie...
The Cheesecake Shop Crown Mother of The Year 2018 The Cheesecake Shop has engaged thousands of consumers in a voting frenzy and Crowned Joan Bold as Mother of The Year. Over 100,000 people visited The Cheesecake Shop websites in Australia and New Zealand to vote for Mother of the Year.  Joan Bold took out the number one spot with over 3781 votes. General Manager of Marketing and Operations Peter Dable was pleased with the promotion, “It was our intention to get people engaged with...
The Cheesecake Shop Middle East Expansion
Market Penetration: The Cheesecake Shop is Strong on the Home Front A brand’s penetration rate of their home market is a strong performance indicator for prospective master franchisors contemplating whether or not to take a leap of faith and invest in a brand that is entering a foreign market. The Cheesecake Shop’s results speak for itself in this regard with a strong track record in the brand’s home market – no leap of faith required. Currently The Cheesecake Shop sales equate to approximately $4 USD per capita in the brand’s...
the Cheesecake Shop Middle East Expansion
A Sweet Haven Customers walking into The Cheesecake Shop are met by a magnificent display of beautiful cakes, with a typical store having close to 45 cakes on display as well as a selection of delectable desserts. Products are displayed in a two metre and one metre showcase which is always fully stocked and clearly labelled, ready to make a lasting impact on customers visiting the store. The Cheesecake Shop (TCS) currently has seven categories of cakes including Baked Chees...
The Cheesecake Shop Middle East Expansion
Can I Operate a The Cheesecake Shop if I have no Baking or Decorating Experience? “How on earth am I going to be able to produce those beautiful looking cakes? I have no experience in baking or decorating cakes whatsoever!” said many a franchisee. It might be surprising to know that this thought has weighed upon the shoulders of countless prospective franchisees when deciding if The Cheesecake Shop is the right franchise system for them. Our franchisees have come from all walks of life and professional backgrounds such as accountants, en...

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