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When Rum and Cake Collide in Bundaberg When the team at Bundaberg Rum contacted The Cheesecake Shop Bundaberg for a cake to celebrate their 130th birthday, initial thoughts were to have a standard rectangle slab cake. That is until the team at the local bakery joked about doing a supersized replica of the iconic rum...
Cheesecake Shop Supports Strawberry Farmers The Cheesecake Shop Supports Australian Strawberry farmers The Cheesecake Shop will now hand slice all fresh strawberries and resume their use on some of its best-selling cakes.  Managing Director Ken Rosebery says, “We want to support our Aussie farmers and show we won’t be intimidated by these ...
The Cheesecake Shop Willows awarded top 10 finalist at Brides Choice Awards
The Cheesecake Shop Willows Awarded Top 10 Finalist in Brides Choice Awards With over 11 years of experience in decorating wedding cakes, it is no surprise that much loved local cake bakery The Cheesecake Shop Willows has been recognised for its excellence by the Brides Choice Awards. A Top 10 Finalist in the Tropical North Queensland Category for Wedding Cakes, small business owner Karen Bawden and her team were pleasantly surprised to hear of their nomination and their subsequent award. “All of our cakes are hand-baked and decora...
Cheesecake Franchisee Profitability up 7.5% in 2018 Average profits rose 7.5% in 2018 for franchisees of the popular cake bakery chain The Cheesecake Shop.  Managing Director, Ken Rosebery said that, “We’re proud to have achieved improved performance for our franchisees when franchising in general is copping a lot of negative media lately.” There are 212 Australian and New Zealand based franchisees who typically operate a suburban shop with cakes baked on the premises.  The Cheesecake Shop franchise brand has b...
The Cheesecake Shop Father's Day Man Cave competition
The Cheesecake Shop is Giving away one of four $5000 Man Caves this Father’s Day! The Cheesecake Shop is set to give away four $5,000 cash prizes as part of their Father’s Day promotion to drive purchase and customer engagement. The Cheesecake Shop has launched its Father’s Day promotion in-store and online with an emphasis on a simple entry mechanic.  The campaign builds upon key learnings from previous campaigns that have generated strong traffic to the retailer’s respective websites  August 20, 2018 Digital Marketing, Father's Day Promotion, Franchise Marketing, Franchises Australia, Franchises New Zealand, Giveaway, Marketing, The Cheesecake Shop Read More

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