Nick Avgerinos from The Cheesecake Shop & Omar Alhaza'a from Franchise Arabia

The Cheesecake Shop Visits Dubai to Support Middle East Expansion

The Cheesecake Shop, the fast-growing global F&B brand, is visiting Dubai to proactively promote its brand to the market and meet with potential investors to explore opportunities further.

While in Dubai, Nick Avgerinos, General Manager, Franchise Development of The Cheesecake Shop met with Omar Alhaza’a, Founder & CEO of Franchise Arabia to discuss the regional opportunities, learn more about the local market and culture and get a deeper understanding how a family oriented brand such as The Cheesecake Shop is so perfectly suited for the region.

“Following the success of our brand in Australia, New Zealand and then the UK, we are excited to now focus our attention on the MENA region, where the response to our brand has been very positive” said Nick Avgerinos. “Over the past twenty-five years we have built a successful business that is poised to aggressively grow into new markets – starting in the highly attractive Middle East North Africa Region”.

Omar Alhaza’a, Founder & CEO of Franchise Arabia explains, “We are thrilled to have the opportunity to introduce and help grow The Cheesecake Shop in the MENA Region. This brand is uniquely positioned, combining quality, consistency and variety with strong family values and a successful track record of over 25 years. Today’s MENA consumers are sophisticated, well-travelled and social media savvy, so when they research opportunities such as this and realize its depth of offer – it will be very much in demand for investors as well as consumers”.