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When Rum and Cake Collide in Bundaberg When the team at Bundaberg Rum contacted The Cheesecake Shop Bundaberg for a cake to celebrate their 130th birthday, initial thoughts were to have a standard rectangle slab cake. That is until the team at the local bakery joked about doing a supersized replica of the iconic rum...
Cheesecake Shop Supports Strawberry Farmers The Cheesecake Shop Supports Australian Strawberry farmers The Cheesecake Shop will now hand slice all fresh strawberries and resume their use on some of its best-selling cakes.  Managing Director Ken Rosebery says, “We want to support our Aussie farmers and show we won’t be intimidated by these ...
The Cheesecake Shop Willows awarded top 10 finalist at Brides Choice Awards
The Cheesecake Shop Willows Awarded Top 10 Finalist in Brides Choice Awards With over 11 years of experience in decorating wedding cakes, it is no surprise that much loved local cake bakery The Cheesecake Shop Willows has been recognised for its excellence by the Brides Choice Awards. A Top 10 Finalist in the Tropical North Queensland Category for Wedding Cakes, small business owner Karen Bawden and her team were pleasantly surprised to hear of their nomination and their subsequent award. “All of our cakes are hand-baked and decora...
Cheesecake Franchisee Profitability up 7.5% in 2018 Average profits rose 7.5% in 2018 for franchisees of the popular cake bakery chain The Cheesecake Shop.  Managing Director, Ken Rosebery said that, “We’re proud to have achieved improved performance for our franchisees when franchising in general is copping a lot of negative media lately.” There are 212 Australian and New Zealand based franchisees who typically operate a suburban shop with cakes baked on the premises.  The Cheesecake Shop franchise brand has b...
The Cheesecake Shop Father's Day Man Cave competition
The Cheesecake Shop is Giving away one of four $5000 Man Caves this Father’s Day! The Cheesecake Shop is set to give away four $5,000 cash prizes as part of their Father’s Day promotion to drive purchase and customer engagement. The Cheesecake Shop has launched its Father’s Day promotion in-store and online with an emphasis on a simple entry mechanic.  The campaign builds upon key learnings from previous campaigns that have generated strong traffic to the retailer’s respective websites  August 20, 2018 Digital Marketing, Father's Day Promotion, Franchise Marketing, Franchises Australia, Franchises New Zealand, Giveaway, Marketing, The Cheesecake Shop Read More
The Cheesecake Shop Free Cup Day
The Cheesecake Shop to attract over 100,000 new customers to their stores for Free Cup Day 2018 The Cheesecake Shop is celebrating its inaugural National Cheesecake Month by giving away over 100,000 cheesecake dessert cups on 23 June between 2-5pm at all their bakeries in Australia and New Zealand. Following the resounding success of Free Slice Day in 2017, The Cheesecake Shop has upped the ante this year with its own version of a deconstructed Cheesecake Dessert Cup and is also extending the promotion to its New Zealand bakerie...
The Cheesecake Shop Crown Mother of The Year 2018 The Cheesecake Shop has engaged thousands of consumers in a voting frenzy and Crowned Joan Bold as Mother of The Year. Over 100,000 people visited The Cheesecake Shop websites in Australia and New Zealand to vote for Mother of the Year.  Joan Bold took out the number one spot with over 3781 votes. General Manager of Marketing and Operations Peter Dable was pleased with the promotion, “It was our intention to get people engaged with...
The Cheesecake Shop New Franchisees
Best Friends In The Bakery Pictured above: Ravneet & Sobia on the far left in New Franchisee Training. Ravneet and Sobia have been best friends for 9 years and counting and now they are taking their friendship to the next level by partnering in business. Seeing their husbands’ business partnership flourish fueled their desire to invest into a business of their own where they can live out their passion of baking and decorating on a daily basis. With backgrounds in teaching and ...
The Cheesecake Shop Franchisees Australia Day
It’s All About the Franchisees at The Cheesecake Shop this Australia Day The Cheesecake Shop is kicking off the year with the release of a mini-feature video on Australia Day showcasing the stories of their best franchisees which aims to remind us all that, no matter what our backgrounds, we all have our own Australian story. The mini-feature portrays many heart-warming moments and has plenty of the infamous Aussie tongue-in-cheek that the Australian public will connect with on many levels.
2018: The Cheesecake Shop's Year of Cheer
2018: The Cheesecake Shop’s Year of Cheer The Cheesecake Shop has declared 2018 The Year of Cheer and has a number of fun initiatives and customer promotions lined up to spread Cheer across Australia and New Zealand. The brand is kicking off the year with the release of a mini-feature video on Australia Day showcasing the stories of their best franchisees which aims to remind us all that, no matter what our backgrounds, we all have our own Australian story. The mini-feature p...
The Cheesecake Shop Epping Wins Artisan of The Year 2017! The Cheesecake Shop has named sisters Vicky Frendo and Cathy Fotinos of local bakery The Cheesecake Shop in Epping, as their Artisan of the Year for 2017! Set between the Gold Coast’s spectacular Broadwater and the Pacific Ocean at Sea World Resort Conference Centre, franchisee’s Vicky Frendo and Cathy Fotinos accepted the award on behalf of themselves and their entire Epping team. The sisters had a passion for baking from a young age, alwa...
Debbie from The Cheesecake Shop Hervey Bay named as Franchisee of The Year 2017 The Cheesecake Shop has named Debbie Nielsen of local bakery The Cheesecake Shop Hervey Bay as their Franchisee of the Year for 2017! Set between the Gold Coast’s spectacular Broadwater and the Pacific Ocean at Sea World Resort Conference Centre, franchisee Debbie Nielsen accepted the award on behalf of herself and her entire Hervey Bay team. “I am still overwhelmed and honoured to have been nominated f...
The Cheesecake Shop is Awarded Top 10 for Brand Category The Cheesecake Shop are delighted to announce that our very own franchisees voted us above the industry benchmark in all areas of the ‘Brand’ category in this year’s topfranchise awards by SEEK Business and 10 THOUSAND FEET. The ‘Brand’ category questions relate to the strength of our brand in the marketplace, our brand positioning, how well we drive our brand through online marketing channels, how well we communicate with our franchisees about marketing activity...

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