Category: Franchise Development

The Cheesecake Shop Middle East Expansion
Market Penetration: The Cheesecake Shop is Strong on the Home Front A brand’s penetration rate of their home market is a strong performance indicator for prospective master franchisors contemplating whether or not to take a leap of faith and invest in a brand that is entering a foreign market. The Cheesecake Shop’s results speak for itself in this regard with a strong track record in the brand’s home market – no leap of faith required. Currently The Cheesecake Shop sales equate to approximately $4 USD per capita in the brand’s...
the Cheesecake Shop Middle East Expansion
A Sweet Haven Customers walking into The Cheesecake Shop are met by a magnificent display of beautiful cakes, with a typical store having close to 45 cakes on display as well as a selection of delectable desserts. Products are displayed in a two metre and one metre showcase which is always fully stocked and clearly labelled, ready to make a lasting impact on customers visiting the store. The Cheesecake Shop (TCS) currently has seven categories of cakes including Baked Chees...
The Cheesecake Shop Middle East Expansion
Can I Operate a The Cheesecake Shop if I have no Baking or Decorating Experience? “How on earth am I going to be able to produce those beautiful looking cakes? I have no experience in baking or decorating cakes whatsoever!” said many a franchisee. It might be surprising to know that this thought has weighed upon the shoulders of countless prospective franchisees when deciding if The Cheesecake Shop is the right franchise system for them. Our franchisees have come from all walks of life and professional backgrounds such as accountants, en...
Nick Avgerinos from The Cheesecake Shop & Omar Alhaza'a from Franchise Arabia
The Cheesecake Shop Visits Dubai to Support Middle East Expansion The Cheesecake Shop, the fast-growing global F&B brand, is visiting Dubai to proactively promote its brand to the market and meet with potential investors to explore opportunities further. While in Dubai, Nick Avgerinos, General Manager, Franchise Development of The Cheesecake Shop met with Omar Alhaza’a, Founder & CEO of Franchise Arabia to discuss the regional opportunities, learn more about the local market and culture and get a deeper understanding...
The Cheesecake Shop Franchising Opportunities Dubbo
The Cheesecake Shop is Coming to Dubbo! In a recent survey conducted by The Daily Liberal asking local residents what retailers they would like to see come to Dubbo, The Cheesecake Shop was one of the more popular choices, prompting The Cheesecake Shop to add Dubbo to its Franchise Road Show in March. With the existing The Cheesecake Shop store in Tamworth achieving exceptional success for the brand in regards to sales performance and quality having recently won NSW’s Artisan of The Year award, The ...

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