Month: April 2018

The Cheesecake Shop Middle East Expansion
Market Penetration: The Cheesecake Shop is Strong on the Home Front A brand’s penetration rate of their home market is a strong performance indicator for prospective master franchisors contemplating whether or not to take a leap of faith and invest in a brand that is entering a foreign market. The Cheesecake Shop’s results speak for itself in this regard with a strong track record in the brand’s home market – no leap of faith required. Currently The Cheesecake Shop sales equate to approximately $4 USD per capita in the brand’s...
the Cheesecake Shop Middle East Expansion
A Sweet Haven Customers walking into The Cheesecake Shop are met by a magnificent display of beautiful cakes, with a typical store having close to 45 cakes on display as well as a selection of delectable desserts. Products are displayed in a two metre and one metre showcase which is always fully stocked and clearly labelled, ready to make a lasting impact on customers visiting the store. The Cheesecake Shop (TCS) currently has seven categories of cakes including Baked Chees...

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